The 50 most valuable and strongest football club brands in

Spain 'scores two goals' among the most valuable football club brands in the world. Our country has some of the most valuable and strongest clubs in the world. Using the Brand Finance Football 50 2022 report , we analyze which are the 50 most valuable teams in the world. But, we also break down the 8 most valuable Spaniards. The 10 most valuable football club brands The most valuable football clubs in Spain Real Madrid continues to be the most valuable football club brand in the world and now also the strongest with a value of 1,525 million euros. Real Betis enters the world ranking again, placing itself in 43rd place. With this new entry, Spain now has 8 clubs among the 50 most valuable in the world: Real Madrid , FC Barcelona , Atlético de Madrid , Sevilla FC , Valencia CF , Athlétic de Bilbao , Villareal CF and Real Betis, in order of value brand. The 8 most valuable Spanish clubs real Madrid Real Madrid FC has achieved a rare double by retaining its title as the most valuable football club brand in the world for the fourth consecutive year and winning, for the first time this year, also the title of the world's strongest football brand. The merengue club has added a couple of titles to its catalog after a season in which the team won the League and reached the final of the Champions League . The increase in Real Madrid's brand value this year was driven by a combination of factors: an improvement in its brand strength and a positive revenue trajectory. This is a strong and promising reversal of the 10% drop in brand value it suffered last year, due to pandemic uncertainty and weaker fan sentiment; seasoned by a threatening European Super League . FC Barcelona FC Barcelona remains on the podium of the three most valuable in the world. But, this year it falls from second to third position despite increasing its brand value by 5%.

With an increase in brand value of 19%, Manchester City FC takes second place by just 2 million euros (1,327 and 1,325 million euros, respectively). About a year after Messi 's departure , the Blaugrana club begins the year without resources and a significant lack of liquidity, doubling its debt to 488 million euros. To solve it, it has resorted to bank financing, reaching an agreement with Goldman Sachs so that the American financial entity will inject it with 500 million euros, which it will allocate, among others, to the Espai Barça project to remodel the Camp Nou surroundings and transfers. It Phone Number Data has also closed a sponsorship agreement with Spotify that will name the Camp Nou, and will appear on the front of the men's and women's team shirts starting June 1, 2022 and for the next four seasons. Atlético de Madrid With a 30.2% increase in brand value, the rojiblanco club is the third most valuable of the Spanish clubs. And it rises one place to 12th in the international sector ranking. The highest score among those surveyed in our studies goes to its fans and is that it is, above all, perceived as a club with passionate followers. The red and white club is, after Real Betis, the second club that has recovered best from the impact of covid in terms of brand value recovery. It has grown 23% since 2020.

Sevilla FC Sevilla FC has not had its best season in terms of brand value. It is, of the Spanish club brands, the one that increases the least in value, without losing, nor does it present an increase of 0.3%. The higher increases from other clubs make it drop 7 places in the ranking. Placing itself in 30th place. However, it has already recovered 13% of the value lost during the pandemic. Valencia CF Remaining in 34th place in the table, Valencia FC , one of the historic teams in Spanish football, increases 22% growth in brand value compared to 2021. It has signed a sponsorship agreement with the British company Cazoo , main sponsor of Everton FC and Aston Villa , which will come into effect this coming July 1. As has become a trend, sustainability and innovation are among the worst rated in the club. On the other hand, the best perceived thing about the Valencian club is, in addition to its local concern, its followers, who support them with passion, the history and historical heritage of the club. Athletic Bilbao Athletic Bilbao has had a good year in terms of brand value. Registering a growth of 20% compared to 2021, it rises four places in the ranking of the most valuable clubs to rank 39. However, if we take into account the loss of value it has suffered due to the pandemic, we see that it is one of those who are having the most difficulties managing the recovery; since it has only grown 2.5% since 2020. According to the perception of our market studies, the 'lions' club is not present in the major competitions nor does it have the most internationally admired players.